Sony's "Reader" Out to Challenge Amazon's "Kindle"

There's a new digital reader in town but it's not from Amazon. Japanese giant, Sony Corporation announced its new electronic readers on Tuesday that has touchscreen and wireless connectivity features in a bid to challenge Amazon's popular e-reader Kindle. The three models are : "Reader Pocket Edition," which costs 199 dollars, the "Reader Touch Edition," which costs 299 dollars (no wireless connectivity) and the "Reader Daily Edition," featuring 3G wireless connectivity which would cost 399.The Daily Edition features a seven-inch (17.8-centimenter) wide touchscreen display and internal memory that allows it to hold over 1,000 standard e-books.It was also announced that the company was doing away with the proprietary software on its e-reader and converting its e-book store to an industry standard format to take the confusion out of digital book formats.The new readers would be in stores in December in time for the Christmas.